CC Marketing Supply Chain in

Provide a thoughtful 300+ word response to all of the questions below (300 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. There is only one option this week.
Supply Chain in Retail
Please really PAY ATTENTION to the following because this DQ is a little different!
Amazon
(Links to an external site.)
has a LARGE amount of time, money and resources invested in its supply chains. They are a leader in earnings and sales on the annual National Retail Federation “Top Retailers” List
(Links to an external site.)
– and they provide a great example of how supply chains operate.
This week, you are going to look at Amazon’s role in the supply chain from both sides by answering the following:
1. Imagine that you are a United States-based manufacturer/supplier that makes toasters – and you want to sell them to consumers via Amazon:
* Please identify and explain in detail a “pro” or positive to using Amazon to sell to consumers.
* Please identify and explain in detail a “con” or negative to using Amazon to sell to consumers.
2. Imagine that you are someone in the United States labor force who is looking for a job:
* Please identify and explain in detail a “pro” or positive to working for Amazon.
* Please identify and explain in detail a “con” or negative working for Amazon.
3. Imagine that you are a typical consumer (or retail shopper) in the United States:
* Please identify and explain in detail a “pro” or positive for a consumer shopping with Amazon.
* Please identify and explain in detail a “con” or negative for a consumer shopping with Amazon.
4. After looking at these pros and cons, what is your takeaway about Amazon’s position/influence/role in the marketing supply chain – today and in the future?
Please refer to the resources and videos below, along with your text in Chapters 15 and 16 and the Week 4 Lecture for more information to help answer these questions, and on supply chain relationships in general. You are also welcome to do your own research or bring in other topics that we have discussed this semester if they relate to these questions. Please note, also, that this question is helping you to look at questions and issues from different angles – which is a great way to develop your critical thinking skills!
WEB RESOURCES
* Visit https://sell.amazon.com/beginners-guide.html (Links to an external site.)
for information on everything involved for suppliers and vendors to start selling on Amazon.
* Amazon’s Supply Chain Standards (Links to an external site.)
* An article from CNN.com (look below the video) about the High-Risk, High-Reward World of Selling Stuff on Amazon (Links to an external site.)
VIDEOS
From the PBS series Frontline, a look (from all sides: positive and negative) at operations and working in an Amazon Fulfillment Center (a BIG piece of Amazon’s Supply Chain model):
Fulfillment Centers Amazon Empire: The Rise and Reign of Jeff Bezo…
From title
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Beginner’s Guide: How to Sell on Amazon

sell.amazon.com

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