Columbia College Facebook Inc

Find the Facebook Ink company’s most recent 10-K report. There are two ways to do this:

  • Option 1: Go to the Securities and Exchange Commission’s website. Use the Filings tab to find the report. If you need assistance, there is a short video about how to use the site.
  • Option 2: Use the 10-K report posted on the company’s website. From the company’s home page, look for a link for Investors, then select SEC filings, and limit the search of SEC documents to “annual.” Select the most recent 10-K filing. Take care not to select the 10-Q as it is a quarterly report.
  • Prepare a report with the required information provided below. Use the same heading names (in bold) before presenting the information as requested. Take care to write your report in the third person (as a reporter) rather than in the first person (as a company employee).Recommended Resources:
  • Report HeadingsName of Company and Ticker Symbol: Company name (ticker symbol)10-K Report: Paste the direct URL to the company’s most recent 10-K ReportCompany Website: Paste the URL to the company’s websiteCompany Business Model: Review Item 1 of the 10-K report to find the following information:

    • Short Description of Business: What does the company do? What are its key sources of revenue?
    • Product Mix: Identify the company’s product mix or key segments. Briefly describe each product line/segment. Include brand names if possible

    Stock Price Data: use the Yahoo! Finance website to find the information required.5-Year Stock Price Graph: Provide a screenshot of the data (Learn how to do this on a MAC or PC)
    Although the screen shot tool does not work with the Yahoo interactive graph, the snipping tool does. Please view this video for directions on how to snip the graph so that you can paste it into your post for Discussion 1.Stock Price Data: Use the interactive chart on the Yahoo! Finance page, and use your cursor to find the highest price point and lowest price point in the last 52 weeks. The date the price was hit will be at the bottom of the graph on the horizontal axis. Dividend Data: Does the company pay a dividend? How often, and how much have the last few dividend payments been?

  • Share what you learn from the data and information collected for this discussion. Does the stock price graph provide evidence of management’s ability to maximize shareholder wealth? Does the company pay a dividend, and how does the answer to that impact the larger ‘shareholder wealth maximization’ discussion? What is your impression of the company thus far? Sufficiently examining the data and information collected will likely require at least 250 words.

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Columbia College Facebook Inc

Your task is to prepare a report with the required information provided below. Use the same heading names (in bold) before presenting the information as requested.

Report Headings

Name of Company and Ticker Symbol: (Facebook Inc) company name, ticker symbol

10-K Report: Paste the direct URL to the company’s most recent 10-K Report

Company Website: Paste the URL to the company’s website

Industry name and NAICS Code: Provide the name and NAICS code associated with the Industry Average data. (1 point)

Liquidity Ratios: Follow the formatting in the example below to present the data. See the sample eStatement Studies document posted under the Activities tab for help in finding the industry average data needed for this assignment.

20XX

20XX

20XX

Industry Average*

Current Ratio (CA/CL)

Quick Ratio [(CA-Inventory)/CL]

* list all 3 industry average figures for each ratio

Asset Utilization Ratios: Follow the formatting in the example below to present the data. See this sample eStatement Studies document (this study case correspond with week 5 in this sample) for help in finding the industry average data needed for this assignment.

20XX

20XX

20XX

Industry Average**

Inventory Turnover (CGS*/Inv.) )

Fixed Asset Turnover (Sales/Net PPE)

Total Asset Turnover (Sales/Total Assets)

*use Cost of Goods sold to make the comparison to the industry average more accurate.
** list all 3 industry average figures for each ratio

Evaluation: Share what we learn from the data and information collected for this discussion. Interpret each of the ratios and review the Financial Ratios Guidelines document for direction. Do you see any red flags? Does it appear as though the company may have difficulty paying its bills on time? Does it appear as though the company is making efficient use of its assets to generate sales? Sufficiently examining the data and information collected 

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