Evaluation Design and Types of Evaluation
You have been tasked with evaluating a public health program that was planned and implemented by your organization. Specifically, you will be analyzing the public health program that you designed in the PP4001–PP4005 competencies. If you are not able to use the public health program that you designed previously, contact your faculty assessor immediately.
The first step in this evaluation process is to consider the purposes of evaluation and which might apply to the program. In addition, you must consider the types of evaluation and the evaluation design that would be most appropriate for this task. You will present your ideas to the task force that is charged with evaluating the program before moving on to the specifics of the program evaluation.
To prepare for this Assessment:
- Review the CDC’s Framework for Program Evaluation. Reflect on the steps and standards related to evaluation design.
- Review the six purposes of evaluation (from McKenzie et al., p. 355)
- In PP4001–PP4005, you developed a public health program plan that you will use for the Course Project. If your plan is not available, contact your faculty assessor. Review your public health program plan and select at least one outcome goal, one impact goal, and two SMART objectives. You may choose to revise your goals and objectives based on assessor feedback.
- Review “Selecting an Evaluation Design” and “Evaluation Designs” in Chapter 14 of the McKenzie et al. text. Select an evaluation design to use as a guide for conducting your program evaluation.
- Review “Formative Evaluation” and “Summative Evaluation” in Chapter 14 of the McKenzie et al. text. With your goals and objectives in mind, select two types of evaluation that you could use as part of your evaluation plan.
- Consider the strengths and limitations of the evaluation design and types of evaluation you selected.
Your PowerPoint presentation should comprise 13 slides that contain the following elements:
- Title slide (1 slide)
- Introduce your proposed program briefly with the program title, mission statement, target population, and location. (2 slides)
- Identify the stakeholders for your program. Include at least one stakeholder from each category (those involved in program operations, those served or affected by the program, and the primary users of the evaluation results). (2 slides)
- Explain what the different stakeholders might expect from the evaluation.
- Identify how you might elicit input from program participants into the evaluation plans
- Describe one outcome goal (long term), one impact goal (short term), and at least two SMART objectives for each goal from your public health program plan. (1 slide)
- Refer to the Learning Resources on SMART objectives to ensure that your objectives are appropriately written.
- Describe two types of evaluation that you could use to evaluate your public health program plan and explain why these are appropriate. (2 slides)
- Refer to “Formative Evaluation” and “Summative Evaluation” in Chapter 14 of the McKenzie et al. text to review the types of evaluations.
- Describe the strengths and limitations of your selected types of evaluation. (1 slide)
- Explain which of the six purposes of evaluation apply to your program. (1 slide)
- Describe the evaluation design that would be most appropriate to guide your program evaluation and explain why you would choose that design. (1 slide)
- Refer to “Selecting an Evaluation Design” and “Evaluation Designs” in Chapter 14 of the McKenzie et al. text to review the types of evaluation designs.
- Describe the strengths and limitations of your selected evaluation design. (1 slide)
- References (1 or more slides, depending on needs)
- Reference at least two appropriate scholarly resources.