ENGL 222 Embry Riddle Aeronau

I’m working on a english project and need support to help me learn.

Persuasive Visual Communication

Assignment

Several sketeches made to develop a design interface.

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” – Antoine de Saint Exupéry

Recall from previously reading Chapter 5 in Business and Professional Writing: A Basic Guide, that a reader-friendly document is one that effectively blends text and visuals. You’ve already applied basic design principles to a slideshow presentation. Now, you will apply these same principles to a persuasive marketing campaign using effective visual communication.

Instructions

For the past year, you’ve been working to launch your start-up company. Now is the time for you to share your new business with prospective clients and customers using a persuasive marketing campaign.

Your start-up company can be anything you want it to be! Your company should offer a product, process, or service.For example, you might decide to create an app for a new game, an online athletic shoe store, or a language tutoring service for adults.

Your goal is to create a persuasive visual communication campaign using one “old school” medium (flyer, brochure, poster, newspaper advertisement, etc.) and one “new school” medium (social media post, social media cover/header, blog or website graphic, etc.). Use the same branding strategy to share one in two different ways.

Your persuasive marketing campaign should include the following:

  • Company name and logo
  • Name and a brief description of product, process, or service
  • Why your audience should want to learn more (what’s in it for them)
  • Where your audience can go to learn more (website, email, phone number, etc.)

Be sure to consider the design elements such as text (including font size and type), visuals (including images, charts, graphs, etc.), color, and white space or empty space.

Important Reminder: Don’t forget to consider the audience and the medium. Your “old school” medium can contain more text because it is designed to be held and read by the audience. Your “new school” medium should contain less text because the audience will be quickly scrolling by it either on their computer, tablet, or mobile devices.

Canva

While you may use the medium you feel most comfortable with such as Microsoft Word® or Apple Pages®, Keynote® or PowerPoint®, it is recommended that students create a free Canva account for this assignment. Canva (Links to an external site.)is an online graphic design platform with pre-made templates for a variety of mediums. Please note that while premium features do exist, students should only select from the free options within Canva.

For a short introduction to Canva, please watch the video below:

Introducing Canva | Canva (YouTube – 1:16) (Links to an external site.)

No matter which medium you choose to create your “old school” and “new school” visuals, maintain the integrity of all design elements by exporting your documents as PDF files.

Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters.

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ENGL 222 Embry Riddle Aeronau

I’m working on a english writing question and need support to help me learn.

The Professional Brand Presentation Slides

Assignment

We strongly recommend that all students visit the Virtual Communication Lab (VCL) (ERAU) (Links to an external site.) so that you can do your best work on this assignment. You can learn more about the VCL by visiting the Virtual Communication Lab page.

Schedule an appointment (ERAU) (Links to an external site.) to discuss this assignment with a Virtual Communication Lab tutor.

Graphic design studio.

Now that you’ve developed the content or the message for your Professional Brand Presentation Outline, the next step is to consider the look and feel of your brand.

Communicating a clear professional brand with an audience requires aligning your message with effective visual design principles. In this case, you will design a presentation slideshow to correspond with your content.

INSTRUCTIONS

Before beginning your presentation slides, it is important to have completed your Module 5 Readings and Resources. It will also be a good idea to look at any instructor feedback on your Professional Brand Presentation Outline.

PART ONE: ADDING YOUR SPEAKING NOTES

The outline you created in Module 4 will serve as your speaking notes when you deliver your Professional Brand Presentation. To set up your slideshow for success, don’t begin by adding all of your speaking notes to the slides. Instead, follow these steps:

  • Open PowerPoint®, Google Slides™, or Keynote® to blank, clean, empty slides (plain black, plain white)
  • Add your message from the Professional Brand Presentation Outline to the “Presenter’s Notes” section below each blank slide. For a guide on how to set up Presenter’s Notes, please see the tutorials below.
  • Create as many blank slides as you need for your Outline. A good rule of thumb is to include one main idea per slide.

Now that you’ve set up your speaking notes, you’re ready to design your slideshow.

TUTORIALS

PART TWO: CREATING YOUR SLIDES

Now that you’ve set up your presentation with your speaking notes, you can begin designing slides to align with your message. You will speak the information in the Presenter’s Notes, so there is no need to type out that information word-for-word on the slides. Instead, use those basic design principles to reinforce your message.

Remember the design tips from Garr Reynolds (Links to an external site.): keep your slides simple, limit text, limit animations, and use color and font well. Focus on adding a large, clear visual to each slide. Apply the picture superiority effect by blending images with a little bit of relevant text. Consider font size and type as well as color to create unity from slide to slide.

Submission Instructions

You will submit a PowerPoint® file for this assignment. If you’re using Keynote®, please “export” your slideshow to a PPTX file type. If you’re using Google Slides™, download as a PPTX file.


Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters.

PART 2:Discussion

Modern technology screen on a human eye.

In her book Slide:ology: The Art and Science of Creating Great Presentations, Nancy Duarte (2008) says, “As communicators, learning to create visual stories that connect with our audience is becoming imperative – especially in light of global competitive pressure” (p. xviii). Visual storytelling effectively blends text with other design elements including images, charts, graphs, white/empty space, and more.

INSTRUCTIONS

After reading Chapter 5: Basic Document Design in your textbook and watching Nancy Duarte’s “5 Rules for Creating Effective Presentations,” visit Slideshare. (Links to an external site.) Slideshare is the world’s largest professional content-sharing community and contains presentations on a wide variety of topics. Browse Slideshare and identify one deck of “effective” slides applying the design rules in Chapter 5 and in Duarte’s video. Identify one deck of “ineffective” slides based on the same design criteria.

On the Module 5 Discussion Forum, complete the following:

  1. Post a link to the “effective” Slideshare presentation.
  2. Below this link, explain how the effective presentation embodies Duarte’s 5 rules. Explain why the effective presentation applies MacRae’s concepts in Chapter 5: Basic Document Design.
  3. Post a link to the “ineffective” Slideshare presentation.
  4. Below this link, explain how the ineffective presentation defies Duarte’s 5 rules. Explain how the ineffective presentation ignores or misuses MacRae’s concepts in Chapter 5: Basic Document Design.

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ENGL 222 Embry Riddle Aeronau

Communicating a clear professional brand with an audience requires a lot of research, thought, and planning. Most people spend too little time in the essential preparation stage or even skip preparation completely.

The most important way to make your professional brand stand out from the competition and to ensure your presentation will resonate with an audience is to engage in thoughtful, meaningful preparation.

Instructions

The Professional Brand Presentation will be submitted in three pieces over the next three modules. A presentation’s outline forms the core of the message. This week, you will focus on developing a strong outline.

Before beginning your outline, it is important to have completed your Module 4 Readings, Videos, and Lessons as well as the Module 4 – Overview of this assignment. Additionally, pull up a copy of your Module 4 – Discussion: Communicating Your Body of Work. You shared three major accomplishments and what you felt those experiences had in common. We will use this as the starting point for building our Professional Brand Presentation outline.

Part One: Understanding Your Brand

Your professional brand should clearly communicate who you are, what you do, why you do it, and what makes you unique. In order to prepare a presentation that effectively communicates those key elements in an engaging way, address all of the prompts and questions below. Providing as much detail in the form of examples, facts, stories, and experiences from your professional career and your personal life can help you best understand and articulate your brand.

Start with why. Why do you do what you do? What motivates you? Why do you want to wake up and go to work at a particular job? For example, do you want to help others? Are you motivated by creativity? Do you want to earn respect and prestige? What problems do you want to solve? Use your Module 4 – Discussion: Communicating Your Body of Work. You shared three major accomplishments and what you felt those experiences had in common. Does this communicate why you do what you do?

Summarize your core “why” in a few sentences. This is your professional brand statement.

Support and evidence. Now that you’ve figured out your core “why,” you must provide support and evidence for your professional brand statement. You must also figure out how to differentiate yourself from your competition.

Answer the following questions:

  1. Define your professional goals. Where do you see yourself professionally in the long-term (10 years from now)? Where do you see yourself in the short-term (next year)? Be sure to include not just the career you want to hold but also detailed information about that career. What is the company like? What is your position like? What are your co-workers or clients like? What is your life like as you work to accomplish your professional goals?
  2. Define your strengths and skills. To achieve your professional goals, you must identify the strengths you possess and the skills you need to continue to build. List your strengths, the skills you’ve developed, and the important adjectives that describe you and your work ethic. Next, define some skills you need to continue to work on in order to achieve career success.
  3. Analyze your target audience. Who do you need to share your professional brand with in order to achieve your professional goals? Is it a specific company? If you want to be your own boss, do you need to share your brand with prospective clients and customers? Conduct a bit of research on what your target audience looks like. What does your target audience need from you?
  4. Analyze your competition. With over 7 billion people in the world, you’re bound to face competition as you work to accomplish your professional goals. What is it that you offer that other people cannot? Conduct a bit of research on your competition. What unique blend of character traits, goals, strengths, skills, and experiences do you possess? How do you stand out from the competition?

You will use the answers to all of these questions to build your Professional Brand Presentation Outline.

Part Two: Communicating Your Brand

Once you’ve developed a clear understanding of your professional brand, it’s time to create a plan to share that brand with a target audience.

Your Professional Brand Presentation outline should include the following key components:

  • Introduction
    • Attention-getter or hook
    • Professional Brand Statement
  • Body
    • How you stand out from the competition
    • Professional goals
    • Strengths and skills
    • Examples, stories, and support for your brand
  • Conclusion
    • Short summary
    • Clincher or final thought

Be sure to clearly label all of the pieces of your outline.


Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters.

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