Management and Leadership Str

Question 1 (2pages)

  1. Issue a statement to the media (public response)  (0.5-page max)
  2. Develop a marketing strategy in response to the current problem.  Include both short and long term strategies (1.5-page max)

Question 2 (2pages)

Article Review: Write a 2page Analysis Paper on the article, Strategic leadership for the 21st century by Hitt, Haynes, and Serpa :Use the items below as headings in your paper:

  1. What are the main themes of the article/case?
  2. What challenge, problem, or opportunities is the article/case attempting to respond to?
  3. What are the solutions, resources, or answers provided?
  4. How do these solutions, resources, or answers address strategic leadership explored in the course?
  5. How will you, as a professional, integrate this learning into your own role as a leader and manager?

https://www.foxnews.com/tech/pokemon-go-takes-world-by-storm-but-sparks-controversy

http://www.forbes.com/sites/miketempleman/2016/07/14/how-to-use-pokemon-go-for-marketing/#41537df97929

http://www.forbes.com/sites/baininsights/2016/09/06/the-digital-marketing-lesson-of-pokemon-go/#4af58e4f590e

https://www.foxnews.com/tech/how-pokemon-go-is-taking-tech-into-dangerous-uncharted-waters
 

QUESTION 1

Consider what you know about marketing principles from previous learning in the area of marketing. This information can be drawn from previous coursework, life experience, or other research. Utilizing the skills, knowledge, and habits gained throughout your program and life experience and outside research cited properly using APA style format, answer the questions below.

Review: Marketing Case Analysis – review the materials located in the Discussion Forum and consider the class discussion.

You are the Director of Marketing and are required to do the following:

  1. Issue a statement to the media (public response) (0.5-page max)
  2. Develop a marketing strategy in response to the current problem. Include both short and long term strategies (1.5-page max)

Formatting:

Use APA formatting for all written work (double spacing, 1-inch margins, Times New Roman Font style, 12 point font size). Papers should also include a cover page and references page. In developing the content, students must properly cite all ideas that come from other sources.

Question 2

Assignment Description

Article Review: Write 2 page Analysis Paper on the article, Strategic leadership for the 21st century by Hitt, Haynes, and Serpa

Use the items below as headings in your paper:

  1. What are the main themes of the article/case?
  2. What challenge, problem, or opportunities is the article/case attempting to respond to?
  3. What are the solutions, resources, or answers provided?
  4. How do these solutions, resources, or answers address strategic leadership explored in the course?
  5. How will you, as a professional, integrate this learning into your own role as a leader and manager? 

Review: Marketing Case Analysis – review the materials located in the Discussion Forum and consider the class discussion.https://www.foxnews.com/tech/pokemon-go-takes-world-by-storm-but-sparks-controversy

http://www.forbes.com/sites/miketempleman/2016/07/14/how-to-use-pokemon-go-for-marketing/#41537df97929

http://www.forbes.com/sites/baininsights/2016/09/06/the-digital-marketing-lesson-of-pokemon-go/#4af58e4f590e

https://www.foxnews.com/tech/how-pokemon-go-is-taking-tech-into-dangerous-uncharted-waters 

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