Dear Traffic Safety Partners,
Just two seconds is all it takes to save a life. Let me review a few facts with you:
In 2017, seat belts spared nearly 15,000 lives, while 618 died because they were not (OTS, 2021). California’s seat belt rate is 96%, but we can do better. A recent report found only three-quarters of back seat passengers click it (GHSA, 2019). Rear seaters are where we need to focus our evaluation.
With funding from a 5-year grant from the CA Office of Traffic Safety, the Governor’s Traffic Safety Board will evaluate driver knowledge and awareness about occupant protection and rear seat safety through the National Highway Traffic Safety Administration. Available resources and methods include observational surveys, DMV questionnaire, 1.800.click-it number, and local driver safety advocacy groups.
Questions will include but are not limited to:
- Have you been in a car crash?
- Do you wear a seatbelt?
- When you driver, do you ensure your passengers are buckled?
- Do you check your rear-seat passengers if they are properly buckled before driving?
The answers to these questions will direct local governments on where to direct their attention and funding for media and public service announcements for the Click It or Ticket campaign. Furthermore, Police departments, CA DMV, local and state governments, and high schools can use the findings. These entities and organizations will use the information to produce press releases, improve high-visibility enforcement, schedule more news conferences, and create more focused Click It or Ticket information and education at the local and state level.
We are here to be part of the Click It or Ticket progress. We need to have more communication, better collaboration, and improved coordination to keep all vehicle occupants clicked in.
Office of Traffic Safety (OTS). (2021). Click It or Ticket. https://www.ots.ca.gov/media-and-research/campaign…
Governors Highway Safety Association (GHSA). (2019, November 18). As Families Take to the Roadways, New Report Notes More Than 800 Unbuckled Rear Passengers Killed in 2018. https://www.ghsa.org/resources/news-releases/RearB…
Hello everyone and thank you for meeting with me today. My name is Ashly, and I am the program evaluator for the Click It or Ticket seatbelt promotion program. My team and I are confident that the key stakeholders in this evaluation have been identified. Law enforcement personnel, Board of Supervisors, the Department of Motor Vehicles, and taxpayers within the community are represented here. Our goal, with your help, is to determine how effective the Click It or Ticket program has been among different demographics such as age groups, sexes, ethnic groups, or socioeconomic statuses.
We know that the scope of this evaluation is dependent on your priorities and the resources and time we have available to us (National Center for Chronic Disease Prevention and Health Promotion, 2013). Therefore, we have narrowed and focused our evaluation design in order to adequately address the most feasible and important questions that you have. As stakeholders, each of you are interested in different components of the program and our plan is to focus our resources on those components and provide you with the answers you need.
Upon completion of the evaluation, the answers to your questions will help you determine what components of the program are working and what areas might need improvement, how best to allocate attention and funds in the future and gain a stronger understanding of the needs of the community. For example, if the evaluation finds that drivers ages 16-24 within District 1 are the least likely to wear a seatbelt, the county supervisor for that district can properly allocate resources towards stronger program implementation among this age group. As we move forward with the program evaluation, please refer to this presentation as a reminder of our evaluation design and goals.
National Center for Chronic Disease Prevention and Health Promotion. (2013). Developing an effective evaluation report: Setting the course for effective program evaluation (Links to an external site.). Retrieved from http://www.cdc.gov/eval/materials/developing-an-ef…