Strayer University Internal P

Template for Outline: 

Select a topic for your informative or persuasive strategic communications plan from the options below:

  • Internal Promotion
  • New Job Opportunity Interview
  • Pitching a Project Idea
  • Mini TED Talk
  • Topic of Your Choice Approved by Your ProfessorName:Date:   
    1. Description:
      1. What       is your challenge or opportunity?
      2. Why       is this professionally important to you?
    2. Goal:
      1. What       goals or outcomes do you want to achieve with this communication?
        1. Is        the communication goal clear, concise, and actionable?
    3. Audience:
      1. Who is your target audience?
        1. What        are the professional positions of the audience members?
        2. What        demographic characteristics will the audience comprise?
        3. What        is your relationship to the audience?
        4. What        background knowledge and expertise does the audience have?
        5. What        does the audience know, feel about, and expect concerning this        communication?
        6. What        preconceptions or biases do you possess that might prevent you from        building rapport with your audience?
      2. What       information is available about your audience?
        1. What        research or sources will you use to obtain information about the        audience?
        2. What        conclusions have you been able to draw about the audience?
      3. What       tone will you use to convey your message?
        1. Is        the setting casual or formal?
        2. Is        the communication personal or impersonal?
    4. Key      Message:
      1. What       is the primary message you must convey to your audience?
        1. Is        the message compelling and memorable?
        2. Is        the message clear and concise?
        3. Is        the message aligned with your audience’s goals and needs?
    5. Supporting      Points:
      1. What       three or four points, reasons, or justifications support your message?
        1. What        research or sources will you use to obtain facts and data about your        message?
    6. Channel      Selection:
      1. What       communication style will you employ (tell/sell or consult/join) and       why?
      2. What       channels will you use to deliver your message, and why will they be the       most effective?
      3. What       purpose is served by each style and channel you have selected?
    7. Action      Request:
      1. What       is your action request?
      2. Is       the action request you are making to your audience clear, concise, and       easily actionable?

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