TUII Supply Chain Planning CA

Module 3 – Case


Assignment Overview

SCM in Action

Researching trends and applying SCM concepts is crucial to learning more about the industry. Seeing how all parts work in the real world is critical to realizing implications of decisions

This module, you will ship beer using a class simulation that lasts one year. The game was developed in the 1960s. Before you begin, read the rules.

Case Assignment

Start a new game and play one year as a Manufacturer. It takes 15-30 minutes and you must play each game in one sitting. The computer will make automatically make decisions for the Distributor, Wholesaler, and Retailer.

Play the game again as a Distributor.
Play one year as a Wholesaler.
Your final game will be as a Retailer.
Your goal is to maximize revenue for all members of the chain. Revenue will be shown in Euros.

Game Experience: Debrief (1 page)

  • Describe the manufacturer, distributor, wholesaler, and retailer’s results based on debrief content that you have placed in the appendices of the paper.

Game Experience: Debrief Analysis (2 pages)

  • Through research, analyze the results and apply to real-world applications (research required).

Best Practices Supplier Selection (3/4 page)

  • Research best practices for supplier selection (research required).
  • Connect with game results. Assess how actions of the manufacturer and distributor affected the supply chain (research required).

Understanding Chain Relationships (1 page)

  • Research best practices for relationships within the chain (research required).
  • Connect with game results. Assess how the retailer and wholesaler are affected in the chain (research required).

The Consumer (1/2 page)

  • Research consumer behavior and economic implications of game scenarios (research required).


Screenshot and paste the Debriefs for each of the four games you played.

  • Manufacturer Role Game 1: Global results
  • Manufacturer Role Game 1: The four charts
  • Distributor Role Game 2: Global results
  • Distributor Role Game 2: The four charts
  • Wholesaler Role Game 3: Global results
  • Wholesaler Role Game 3: The four charts
  • Retailer Role Game 4: Global results
  • Retailer Role Game 4: The four charts

Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. For more information see Differences Between First and Third Person. The excessive use of quotes or unoriginal content will directly impact performance since it suggests lack of comprehension and indicates that a student may not have mastered the concepts.

Module 3 Case Background Readings

Performance Measurement System Based on Supply Chain Operations Reference Model: Review and Proposal (23 pages) By Tálita Floriano dos Santos and Maria Silene Alexandre Leite
The Strategic Importance of Supply Chain Management (2017)
8 Reasons Why Your Business’ Success Depends Upon Your Supply Chain (2019)
Explain the Term “Supply Chain” and Its Importance to Cost Management (2018)
What is Retail Supply Chain Management and Why Is It Important? (2019)

Assignment Expectations

    Use the attached APA-formatted template (OPM500 Case3) to create your submission.

    Your submission will include:

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