University of Miami Communica

This week you will also be writing both good and bad news, but this time both messages will be addressed to individuals outside of the organization. When writing good news, remember to use the direct approach; however, when writing bad news, use the indirect approach.  A single upload is fine, as long as each letter starts on a new page.  After your assignment is uploaded, please click on “View Feedback” to verify that the formatting was not altered. If necessary, please correct and resubmit. Remember to adhere to formatting guidelines, including margins and spacing (please refer to sample formatted letter).

Guidelines:

Use Times Roman Numeral, Courier New, or Arial.

Left justify letter and use 1-inch margin.

Use correct headings (must be single-spaced): 

Sender’s address

Date

Recipient’s address

Letter must be single-spaced; leave a space between each paragraph.

Do not indent paragraphs.

Zain Martin recently interviewed with your company for a position  as a securities analyst. You have good news to share with her. The  company offered Zain a job with the hope of getting her in for  orientation in five weeks. Your task is to write to Zain and offer her  the position.

  • Scenario (Bad News):
  • You are a real estate professional who has a national reputation  as a real estate expert. You were contacted recently via letter,  inquiring about your ability and willingness to be the keynote speaker  at a national real estate conference in Atlanta on August 12. You are  flattered with the invitation and the size of the honorarium you would  receive. However, you are unable to accept due to previous commitments.  Your task is to write a letter to the conference host informing her of  your decision. In your letter, consider sharing the names of other real  estate experts who might be available and/or the possibility of  videotaping your talk for the presentation.

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University of Miami Communica

Although this article is from 2015, I find it covers six great areas  of persuasion. After you have read the article, select a  company/organization that you feel does a GREAT job of persuading the  public – DO NOT USE APPLE! Write a short sentence or two explaining how your selected company/organization handles the art of persuasion to its consumers. Write about one or more areas FROM THE LIST BELOW that relate to your chosen company or organization.

  1. Scarcity
  2. Commitment & Consistency
  3. Reciprocity
  4. Authority
  5. Social Proof
  6. Liking

Before submitting your post be sure to read, and re-read your work.

Check Your Work and Properly Cites Your Sources!

I will deduct for sloppy mistakes, especially sloppy grammar errors  and a lack of cited sources. There is no min/mad of cited sources  required.

I am a firm believer in quality vs. quantity so make sure you do your research and think about your assignment before you submit it.

ASSIGNMENT EXAMPLE: SPOTIFY 

Spotify handles the art of persuasion to its consumers through the principles of scarcity, reciprocity, and liking.

  1. Scarcity: When Spotify was first launched in the United Kingdom, it  was by “invitation only,” which limited its availability to the general  public. Due to high demand, it opened up its subscription service  globally.
  2. Reciprocity: Spotify offers a 30-day free plan for users to try out  its premium subscription. It offers four different premium plans  (student, family, partner, and individual), and they all include Hulu  and Showtime subscriptions as a bonus.
  3. Liking: Spotify offers a personalized playlist titled “Spotify  Wrapped” for each user at the end of the year. This playlist bundles  together the most listened songs of every user throughout the year.

Works cited:

Bernazzani, Sophia. “The Scarcity Principle: How 8 Brands Created High Demand.” HubSpot Blog, blog.hubspot.com/marketing/the-scarcity-principle.

“Spotify Wrapped 2019 Reveals Your Streaming Trends, from 2010 to  Now.” Spotify, 5 Dec. 2019,  newsroom.spotify.com/2019-12-05/spotify-wrapped-2019-reveals-your-streaming-trends-from-2010-to-now/.

“What Subscriptions Do You Offer?” Spotify, support.spotify.com/us/article/subscription-levels/.

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University of Miami Communica

For this week’s assignment, you have the task of writing both good and 

bad news. When writing good news, remember to use the direct approach; 

however, when writing the bad news, use indirect approach. A single upload is fine, as long as each memo starts on a new page.  

Scenario (Good News)
As the Sales Manager for  ABC Corporation, it is my pleasure to announce to your department have  been awarded a grant for outstanding sales. Determine the amount of the  grant and the specific criteria for selection. Write a memo explaining  this scenario to these employees. Use the direct approach.

Header: Begin your memo with the four standard memo heads (Date, To,  From, Subject). The Subject should be the positive message. 

Body/Discussion: Remember that memos do not begin with greetings or  salutations. This is a direct approach announcement of positive news, so  begin your first paragraph with the good news, and commend them for  their achievement. 

Provide details regarding the factors that led to the good news and  any other details, including when the grant will be awarded, and any  other relevant information. 

The final paragraph is where you explain that the company looks  forward to continuing the grant distribution in the future, commensurate  with employee performance. Thank the employees again for their  outstanding contributions, and conclude the memo by indicating how the  reader may contact you if he/she has any questions. 

Scenario (Bad News)
Due to Covid-19, ABC  Corporation will have to lay-off or furlough some employees. Write a  memo to the employees explaining this scenario. Use the indirect  approach.

Header: Begin your memo with the four standard memo heads (Date, To, From, Subject).  

Body/Discussion: Remember that memos do not begin with greetings or  salutations. Use the indirect approach when announcing negative news.  Use buffer. 

Provide background context that will help them to understand the reason for the bad news. Use clear but positive language. 

Avoid ending with negative impressions. Try to end with a message of  hope and optimism. Conclude the memo by indicating how the reader may  contact you if he/she has any questions. 

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